Updated on: July 29, 2019
Collection and Use of Personal Information
Personal Information (“Personal Information”) is data that can be used to identify or contact a single person.
Here are some examples of the types of Personal Information POLARIS may collect and how we may use it:
Personal Information We Collect
Whenever you create an account, make a payment, connect to our services, request information or contact us (by phone, text, email, postal mail, web form, or other messaging systems), share or provide content (either digitally or physically), participate in an survey, or interact with our managed profiles on social networking sites or business directory sites, we may collect a variety of information such as your name, company, current position, mailing address, email address, phone numbers, contact preferences, device identifiers, IP address, location information and payment information.
Whenever you share information about others (i.e. make a referral) with POLARIS, share content with others over POLARIS’s services or invite others to participate in POLARIS’s services, messaging centers, or managed profiles on social networking sites or business directory sites, we may collect information you provide about those people such as names, companies, positions, mailing addresses, email addresses, and phone numbers.
How We Use Personal Information
The Personal Information we collect allows us to correspond with you (by phone, text, email, postal mail, or other messaging systems) as a customer or prospective customer, provide products or services, and process your payments.
We also use Personal Information to help us create, develop, operate, deliver, and improve our products and services. We may also use your Personal Information for various account and network security purposes. Including but not limited to protecting our services for the benefit of all our users.
With your consent, we may also use your Personal Information in our content or marketing efforts. This includes testimonials, reviews, or other endorsements that you may provide. This does not apply to testimonials, reviews, or other endorsements about us you may have already made public (i.e. social networking profile reviews or business directory profile reviews).
If you are a current customer or a user of our products or services, we may use your Personal Information to send important notices, such as communications about purchases, changes to your account, service outages or maintenance, and changes our terms, conditions, and policies. Because this information is important to your interaction with POLARIS, you may not opt out of receiving these communications.
We may also use Personal Information for internal purposes such as auditing, data analysis, and research to improve POLARIS’s products, services, and communications.
If you enter a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.
Source of Personal Information Not Directly Collected from You
We may have received your Personal Information from other persons if that person has shared content with you using our services, made a referral, or invited you to participate in POLARIS’s services, messaging centers or social networking sites.
Please note that outside of these areas, we do not obtain, nor seek to obtain your Personal Information from advertising agencies, dataset providers or any other third-party sources.
Collection and Use of Non-Personal Information
We also collect data in a form that does not, on its own, permit direct association with any specific individual, or Non-Personal Information ("Non-Personal Information"). We may collect, use, transfer, and disclose Non-Personal Information for any purpose. The following are some examples of Non-Personal Information that we collect and how we may use it:
If we do combine Non-Personal Information with Personal Information the combined information will be treated as Personal Information for as long as it remains combined.
Disclosure of Personal Information to Third Parties
At times, POLARIS may share your Personal Information with third parties. Personal Information will only be shared by POLARIS to provide, improve, or protect our products, services or organization; it will not be shared with third parties for their marketing purposes.
POLARIS may share Personal Information with agents, vendors, contractors, or service providers (“Service Providers”) that we have retained to perform functions or provide services (including internet services) on our behalf.
These Service Providers are obligated to protect your information.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for POLARIS to disclose your Personal Information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce any of our specific usage or service terms or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all Personal Information we collect to the relevant third party.
Protection of Personal Information
POLARIS takes the security of your Personal Information very seriously. POLARIS uses industry-standard technologies, including encryption, when transferring and receiving data exchanged between us and our service providers. Our websites and services also have many industry-standard security measures, including encryption, in place to help protect your Personal Information from the risk of accidental or unlawful destruction or accidental loss, alteration or unauthorized disclosure or access. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot ensure, warrant or guarantee the absolute security of your Personal Information.
If you post on an POLARIS forum, chat room, or social networking site, the personal information and content you share is visible to others and can be read, collected, or used by them. You are responsible for the Personal Information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.
If you wish to disable cookies, you can do so by following the instructions for your browser available at https://cookies.insites.com/disable-cookies.
Web Analytics Services & Site Logs
As is true of most internet services, our service providers gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.
We use this information to understand and analyze trends, administer our websites, learn about user behavior on the websites, improve our products and services, and improve the content and offerings on our websites. POLARIS may also use this information in our marketing efforts.
Pixel tags enable us to send email messages to recipients and have it report back to tell us whether mail has been opened. We may use this information to reduce or eliminate the messages we send to various recipients.
Do Not Track (DNT) Signals
POLARIS does not track its users over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you.
Third parties that have content embedded on POLARIS’s websites such as a social feature or video player may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific POLARIS website from a certain IP address. Third parties cannot collect any other personally identifiable information from POLARIS’s websites unless you provide it to them directly.
Integrity and Retention of Personal Information
POLARIS will retain any Personal Information only for as long as is necessary to fulfill the business purpose it was collected. We will also retain and use your Personal Information for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Access to Personal Information
Reasonable access to your Personal Information may be provided at no cost upon request made to POLARIS at the contact information provided below. If access cannot be provided within a reasonable time frame, we will provide the requesting party a date when the information will be provided. If for some reason access is denied, we will provide an explanation as to why access has been denied.
We understand the importance of taking extra precautions to protect the privacy and safety of children. Because of the nature of our business, our websites, services and products are not designed to appeal to children. Therefore, POLARIS does not knowingly solicit, collect or maintain any information from persons under the age of 13, or equivalent minimum age depending on jurisdiction.
If you are under 13 years of age, or equivalent minimum age in the relevant jurisdiction, please do not use or access our websites, products, or services at any time or in any manner.
If we learn that we have collected the Personal Information of a child under 13, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible.
If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us immediately.
Third-Party Sites and Services
POLARIS’s websites, products, applications, and services may contain links to third-party websites, products, applications, and services. Our websites, products and services may also use or offer products or services from third-parties – for example, advertisements or social media buttons.
Information collected by third parties, which may include Non-Personal Information or Personal Information (such as location data or contact details), is governed by their privacy practices. POLARIS is not responsible for the practices of any third-party. We encourage you to learn about the privacy practices of those third parties.